• Crypto is now the second most widely-owned asset class for women, second only to cash, according to a recent survey by eToro.
• Crypto ownership among women increased from 29% in the third quarter of 2022 to 34% in the last quarter.
• Despite crypto being the worst-performing asset class of last year, the overall amount of global investors owning crypto rose from 36% to 39% on a quarter-on-quarter basis.
Cryptocurrency has been making waves in the global financial market and, while it is often dubbed the worst-performing asset class of the year, it has seen a surge in adoption among women. According to a recent survey conducted by eToro, crypto is now the second most widely-owned asset class for women, second only to cash.
The survey, which was conducted across 13 countries and included 10,000 retail investors, revealed that crypto ownership among women increased from 29% in the third quarter of 2022 to 34% in the last quarter. This suggests that crypto is succeeding where other traditional financial markets have failed – by bringing in more female investors.
The data also showed that, despite crypto being the worst-performing asset class of last year, the overall amount of global investors owning crypto rose from 36% to 39% on a quarter-on-quarter basis. This increase was driven by both women jumping in and older investors buying the dip – retail investors aged 35–44 and 45–54 rose by 5% each.
The surge in crypto adoption among women is an encouraging sign for the industry, as it shows that more and more people are recognizing the potential of cryptocurrencies and investing in them. This is especially true for women, who have traditionally been underrepresented in the financial world.
The survey results also shed light on the increasing popularity of crypto among older investors. This is a good sign for the industry, as it shows that more and more people are recognizing the potential of cryptocurrencies and investing in them.
Overall, the survey results suggest that crypto is becoming increasingly popular as an asset class, and that more and more people – especially women – are recognizing its potential and investing in it. This is a positive sign for the industry, as it suggests that the future of crypto is bright.